
Empowering start-up & early-stage Life Sciences Solution Providers with commercial best practices for productive CRO Partnerships and Go-To-Market readiness
Meet Mitch
Arlen Consulting Group Managing Principal
3 decades of proven success spearheading innovative new product and service offerings for healthcare and clinical technology solution providers.
Mitch has been instrumental in the growth of six start-ups, inclusive of three with successful monetization outcomes; two acquisitions and one IPO (Medidata Solutions, June 2009).
His journey includes several industry commercial “firsts”:
Healthcare Provider: First Managed Care Home Infusion Therapy provider (PA/NJ/DE): 1990
Life Sciences Technology: First formal CRO Partner Program commercialized by an EDC technology solution provider: 2005
HR Technology: First Recruitment Marketing use of Personality Assessment Technology: 2018
A cornerstone of Mitch’s success, whether as a sole contributor or functional leader, is his passion for mentoring sideways, upwards, and to young talent—with uncommon ability to quickly identify and create environments for their success.
What ACG does best
CRO Partnerships
A formal CRO partner ecosystem serves as a force multiplier for a clinical technology solutions provider to drive more booking and revenue opportunities with sponsors. Similar to sponsors that augment their in-house drug development efforts with CRO outsourcing strategies, the ability of a solution platform company to generate revenue directly and indirectly is critical to scalability and growth predictability.
How do you build a revenue-driving CRO network?
ACG can prescribe or create the most appropriate CRO model based on each unique client profile.
Go-To-Market Readiness Assessment
Even the most innovative solutions to long standing drug development challenges fail when an organization lacks the experience to recognize the holistic "check boxes" necessary for commercialization. Typical examples range from optimum field deployment, to sales operations support, to critically important product/market fit.
How can you be confident you’re ready?
ACG can quickly assess where gaps exist and prescribe remedies to ensure there is no need to turn back once feet hit the street.
Sales Talent Development
Ensure the best fit Business Development people are “on the bus” to align with company’s current support resources and Go-To-Market plan.
Identify the “keepers” (may include surprises if GTM Readiness Assessment has closed a gap)
Conversely, identify those that may offer more value by “switching seats on the bus”; free others for a better career fit
Coach based on the unique attributes of each field resource to elicit their best professional identity and winning formula
How can you ensure your field organization is up to the task?
ACG can expertly evaluate existing resources and optimize teams.
Let’s chat
With a 30 minute intro call, we’ll discuss how Arlen Consulting Group can move the needle for your business.