Helping Life Sciences Solution Providers at every stage of growth build stronger CRO partnerships and commercial strategies for go-to-market success.

Meet Mitch  

Mitchell Bayer professional headshot
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ACG Managing Principal

Mitch brings three decades of success launching and scaling innovative products and services across healthcare and clinical technology. He has helped grow six start-ups, including three with successful exits—two acquisitions and Medidata Solutions’ 2009 IPO.

His career includes several commercial “firsts”:

  • Healthcare: First managed-care home infusion therapy provider in PA/NJ/DE (1990)

  • Life Sciences Technology: First formal CRO Partner Program commercialized by an EDC technology provider (2005)

  • HR Technology: First recruitment marketing application of personality assessment technology (2018)

Throughout his career, Mitch has also been a passionate mentor and talent developer, with a distinctive ability to recognize potential and create environments where people can succeed.

What ACG does best

  • A formal CRO partner ecosystem serves as a force multiplier for a clinical technology solutions provider to drive more booking and revenue opportunities with sponsors. Similar to sponsors that augment their in-house drug development efforts with CRO outsourcing strategies, the ability of a solution platform company to generate revenue directly and indirectly is critical to scalability and growth predictability.

    How do you build a revenue-driving CRO network?

    ACG can prescribe or create the most appropriate CRO model based on each unique client profile.

  • Even the most innovative solutions to long standing drug development challenges fail when an organization lacks the experience to recognize the holistic "check boxes" necessary for commercialization.  Typical examples range from optimum field deployment, to sales operations support, to critically important product/market fit.

    How can you be confident you’re ready?

    ACG can quickly assess where gaps exist and prescribe remedies to ensure there is no need to turn back once feet hit the street.

  • Ensure the best fit Business Development people are “on the bus” to align with company’s current support resources and Go-To-Market plan.

    • Identify the “keepers” (may include surprises if GTM Readiness Assessment has closed a gap)

    • Conversely, identify those that may offer more value by “switching seats on the bus”; free others for a better career fit

    • Coach based on the unique attributes of each field resource to elicit their best professional identity and winning formula

    How can you ensure your field organization is up to the task?

    ACG can expertly evaluate existing resources and optimize teams.

Hear our perspective

Season 2, Episode 7: Court Square Group’s “Driving the Business of Science” Podcast.

Host Keith Parent, CEO of Court Square Group, interviews Arlen Consulting Managing Principal, Mitchell Bayer, about the evolution of the life sciences industry and the role of CROs.

  • "…Mitch has the unique skill to be highly adaptable. He can quickly take on any task or role that he is charged with and see the big picture, the details and the challenges while at the same time inspiring confidence and motivating others with his actions and creativity.”

    —Robert Massey, Medidata Solutions

  • "Mitch has such a fantastic level of knowledge of both the pharmaceutical and technology industries. His vast experience always shines through in meetings, conferences and presentations. He thinks out the box and always delivers a message in a manner that is both clear and highly enthusiastic. Mitch is not only passionate about business growth, but also developing the people within that business and setting them up for success."

    —Jonathan Stone, Benchling

  • "...I consider Mitch to be one of the best mentors and managers I have ever had the pleasure to work with. He has amazing energy is always supportive and really invests in people. "

    —Sara Dee, Salesloft

  • "“Although Mitch led the Sales team and Commercial Operations team all while creating AiCure's AiPEX Program, he always made time to serve as a mentor for each individual he worked with…Mitch is motivating, knowledgable, passionate, honest, and most of all kind.”

    —Alexis Jennings, AiCure

  • "Mitchell is an executive who both sees the big picture and can get things done. His ability to maneuver the tactical to achieve the strategic allowed us to achieve triple digit growth in the Partner Program over a small number of years"

    —Steve Lesser, Optum

  • "Mitch is very high energy and was extremely helpful in strategizing on opportunities and working with customers to ensure both sides were happy in our partnership."

    —Ryan Smith, Walgreens Clinical Trials

Let’s chat

With a 30 minute intro call, we’ll discuss how Arlen Consulting Group can move the needle for your business.